EXCITING NEW BRANDS, OUTSTANDING CREATIVE, MARKETING PLANS BROUGHT TO LIFE, BIG PITCH WINS & SO MUCH MORE
Make Tomorrow Happen Today – For Your Brand, Marketing & Creative Services.
EXCITING NEW BRANDS
SUBSTANCE, STYLE AND REAL COMMERCIAL IMPACT
YOUR BRAND IN MORE PLACES, SEEN BY MORE PEOPLE & MORE QUICKLY
Transformative Clients & New Business For Your COMPANY
BRINGING EXCITING IDEAS TO LIFE, BALANCING THE CREATIVE AND THE COMMERCIAL, THE IDEAL AND THE PRACTICAL. IT's MORE THAN A JOB FOR BENEDETTO - IT'S A WAY OF LIFE.
Benedetto is a practical, fast-moving and creative brand/marketing consultant who likes to get things done and get them done quickly. He loves brands, business and creativity. He is involved with several enterprises – most notably – as Founder of the loft a Glasgow-based Creative agency where he has spent almost 10 years working on countless creative projects for an incredibly wide range of clients covering many disciplines. He has been fortunate enough to work with many wonderful people and be a part of some exceptional creative endeavours. On the loft website, he is described as ‘Mr Action! An energetic soul – designer, sales guy, make-shift copywriter and hyperactive coffee maker.’ To anybody that knows Benedetto that sounds about right!
In addition to his creative role at the loft, Benedetto loves business and is passionate about entrepreneurship. He’s used an enterprising approach since the loft was started and is a big believer in helping people realise more of their full potential. He is a supporter of various charities including Young Enterprise Scotland, Sisco and MCR Pathways.
PEOPLE BENEDETTO HAS WORKED WITH
A SELECTION OF ORGANISATIONS BENEDETTO HAS WORKED WITH
Check out ‘Resurgence,’ a video podcast with Benedetto interviewing top business and society leaders where they share their ideas about how entrepreneurs, business owners and organisations leaders can turn the negative circumstances of the current crisis into something positive for their organisations…
WHERE BENEDETTO ADDS REAL VALUE
With years of experience leading a creative agency, working with many client types across disciplines – Benedetto has a vast & unique set of skills in brand, marketing & creative services to help you out.
If your website’s a bit old, your materials a bit tired or what you’ve got no longer fits what you do, etc. Benedetto is able to help – he’ll quickly pinpoint what needs to be done, put together a plan of action, make sure it’s budgeted and then prioritise some quick actions for you. He is happy to then walk away and leave you to work the plan or roll up his sleeves, start making calls and get things moving right away.
Whether it’s a new business, a new brand, a new product or a new service – if you’ve got something on the horizon and it’s going to need a brand created, or marketed in some way then Benedetto is ready to help. He’ll quickly understand what is special about your offering, who it’s aimed at, how the messages should be shaped to different users, what are the priorities, etc and he’ll move into action at double-quick speed. He loves a deadline and all the time will have the project budget at the back of his mind to ensure value.
If you’re part of a group or a collection of companies and want to make sure all of your communications look and sound ‘On Brand’ then Benedetto is able to help. He’ll listen to your concerns, if necessary pinpoint any problem areas, where things could be improved, put together some recommendations and then either leave you to it or get moving to improve things on your behalf.
If marketing isn’t really your thing, branding’s a bit of a mystery and you know social media’s important but wouldn’t know where to start then Benedetto can help you out. He’ll listen to what you want to achieve, what’s best for the business – he’ll give you some ideas, put a plan together if necessary, tell you which actions will make the biggest difference right away and then leave you to it – or get things in motion on your behalf.
At the end of the day, we all know that attracting new customers, on-boarding new staff members, building new supplier relationships, etc is much more costly and time-consuming than building better relationships with the people you already know. Benedetto understands better than most the power of retention and is able to help you achieve more of it for your business. He’ll carefully listen to whom you want to build better relationships, explore lots of creative ideas and either leave you to get on with it or roll up his sleeves and help you out. Creative brand experiences, internal campaigns, external campaigns can all be delivered and benchmarked against your goals.
If you happen to be a part of a tech company, a software company or an organisation with a slightly challenging business proposition then Benedetto is one of the few people that can really help you out. Due to years working with such companies – he gets the importance of ‘truly’ understanding the value of what you’re doing ,of what you’ve created, altering the various messages for different user-groups, coming up with creative ways to help you reach your audience, testing different ways to communicate and then measuring as you go. ‘Simplifying Complexity’ is a particular strength of his and something he just loves getting involved with…
If you’re one of those organisations who regularly pitches for new business and regularly fails or one that regularly wins (so much so that you can’t get the people to deliver your next presentation,) Benedetto can help. With a wealth of experience pitching for investment, for new clients and for various projects – Benedetto understands the importance of really getting to the heart of the brief, what your prospect is REALLY looking for – the human connection – exploring different ways to respond, when to be bold and when to conform and then delivering with absolute clarity, absolute confidence. Whether it is a written response, a pitch deck or even a verbal presentation – he always has designs for your success.
Whether you’re an entrepreneur, a business owner or an investment group – raising money can have an absolutely transformative effect on what you do. If you’re looking for somebody that can tie it all together and deliver it in a way that impresses the person you’re pitching too then Benedetto can undoubtedly help. He’ll listen to what you want to achieve, carefully (almost forensically) study what you’re offering, look for the little nuggets of information that will make a difference and then align that with who you’re asking for money. Always carefully, always creatively, sometimes sparsly, delivering each message to the end recipient in a way that is most likely to have them buying into what you do.
If your agency is over the limit in terms of the amount of work you’ve got – you’re unacceptably close to letting clients down, your under-resourced or can’t take on new work due to being too busy then Benedetto can help. With years of deadline-focussed agency experience – Benedetto knows how to rescue client relationships, bring projects quickly back on track and ultimately deliver on-time, on-budget and to a high quality. He’ll listen to the issues at hand, what you want to achieve, inform straight away if he can help, then get things moving.
For those in bigger companies with lots of communications going out on a daily basis from your in-house team, but are looking for greater consistency and effectiveness – then Benedetto can help. He’ll carefully listen to what you want to do, have a look at your comms, give you a quick answer if he can help, then give you some ideas for improvement. He’ll work with yourself and your team to achieve something more desirable and ensure the quality is exactly as you want.
If you’re a business owner, organisational leader or entrepreneur looking to scale up what you’re doing and need a hand with brand, marketing or creative services then Benedetto would love to help. With a real passion for business, tonnes of experience working with scale-up organisations and a track-record of delivering important projects to tight deadlines – Benedetto is the perfect person to support your vision.
Get in touch
Benedetto is always excited to hear about new ideas and exciting plans, drop him a line…
+44 (0)7534 273 252