FREELANCE BRAND AND MARKETING STRATEGIST, OPERATOR & ENTHUSIAST

BENEDETTO BORDONE

Thinking Big, Making It Happen And Pushing The Limits…

Benedetto doesn’t rest and is always thinking of 'other' ways to improve outcomes and impact.

02.

SERVICES

Creating Brands to Believe In

From Strategy to Storytelling, Benedetto Helps Create Brands People Care About...

+ Brand Transformation
+ Brand Strategy
+ Brand Positioning
+ Brand Launch
+ Brand Governance
+ Brand Partnerships/Sponsorships
+ Brand Culture
+ Brand Storytelling
and so much more...

Driving Marketing Activities

Working Across Disciplines To Create Fresh Growth Opportunities...

+ Marketing Transformation
+ Marketing Strategy
+ Sales Enablement
+ Customer Retention
+ Campaign Management
+ Pitch Support
+ Creative Direction
+ Budget/Resource Planning
and so much more...

03.

About Benedetto

Mister
Action!!

Change-Maker, Entrepreneur, Agency Owner, Make-Shift Copywriter & Slightly Hyper-Active Coffee-Maker.

Getting activities off the ground, driving forward daily milestones, relentlessly pushing the limits of what is possible with each and every project. Bringing people together, matching talents with tasks, creating fresh momentum and making each and every single day more productive than the last.

Benedetto is the Founder of THE LOFT Branding Agency, a company set-up in 2012. He has served a vast multitude of clients in a significant number of sectors across an exceptional span of disciplines. Working with several teams and many talented individuals, he’s helped create genuine sector-leading brands, realised cutting-edge creative ideas and driven forward many marketing activities.

He understands the importance of being methodical, breaking down problems, acting from first principal. He likes to build, measure and learn in-line with what’s working. He knows when it’s genuinely time for something new or if a little more life can be extracted from existing assets. He also sees the bigger pictures, that all marketing and creative actions have to be co-ordinated with everything else going on in the organisation.

Benedetto’s a member of several networking groups in London and his native Scotland – E2E London, Glasgow Chamber of Commerce, its 1783 Presidents Club and The Business Buyers Network. He has also been an active supporter of several charities, most notably MCR Pathways, who he’s supported for over a decade.

HOW BENEDETTO WORKS?

04.

Testimonials

Words of Clients, Staff & Partners

"Benedetto has a rare combination of skills, experience and attitude. As an entrepreneur himself he knows first-hand the need for drive, innovation and determination to a deadline. Theory doesn’t live with deadlines. Quality creativity to help makes things happen is where I have seen him shine over many years. He wants to think as you do, become the client and go the extra mile. He is trusted by brands, helping deliver effective strategies and competitive advantage. He doesn’t rest and is always thinking of 'other' ways to improve outcomes and impact. Dynamic yet resilient. What else would you want for your brand."

Iain MacRitchie

PE Chair, Social Entrepreneur, Growth & Change Specialist

"We’ve worked with Benedetto for a number of years now and in that time he’s helped us win several pieces of new business with some of the biggest and most recognisable brands in the world. He always gets it straight away, has a great sensitivity to brands, is willing to go the extra mile. Finally, we are always working towards incredibly tight deadlines at Wave and our overnight shifts, complete with last-minute amends, have become legendary. An integral part of our pitch team."

LINDA GALLAGHER

Managing Director at WAVE Agency

"Over the past 10 or so years, myself and Benedetto have worked together on several important projects for Altia Solutions. This work helped create a group brand image that is now part of the company’s culture and has definitely helped in our world-wide growth. Good fun to work with."

Ian Watson

CEO & Co-Founder of Altia Solutions

“Benedetto has been hugely innovative & supportive of all projects I've passed him over a number of years. In particular, turning round our Bridge2Business branding and Young Enterprise Scotland Strategic Plan projects. On-time, on-budget and in very creative ways.”

Geoff Leask

CEO of Young Enterprise Scotland

"I had the pleasure of working as a Designer at THE LOFT in Glasgow, and I can confidently say it’s one of the most inspiring and collaborative environments I’ve ever been a part of. Benedetto brings unmatched energy and passion to every project, always going above and beyond to ensure the best outcomes for clients. His personalised approach to design means he takes the time to truly understand each client’s needs, and the team regularly engages in creative brainstorming, often gathering around a wall full of inspiration to fuel new ideas. I truly enjoyed these sessions, where I learned how quickly ideation can happen and how crucial it is to not move to the execution stage until we’re absolutely clear on the direction. Benedetto was a great mentor, always ready to offer guidance and support, and his enthusiasm is infectious. It was a joy to be part of such a dynamic and driven team!"

Marek Brol

Creative Studio Team Leader w Amway ESAN

"Benedetto embodies what it is to be a true leader. He not only delivers expertise in branding and design but also supports other entrepreneurs on their journey. He is a successful mentor and a great listener. Those qualities proved very helpful when we worked together on the production of the Loftcast, where he interviews some of Scotland's best entrepreneurs. I'm looking forward to many more years of working with Benedetto and sincerely recommend working with him, to anyone in the business world."